Creating footage that represents all of us
Stock footage should help anyone tell their story. But to do that, it needs to represent the lives
of as many people from different communities as possible - and creating authentic and diverse stock
needs people from those underrepresented communities behind the camera.
Re: Stock is an ongoing initiative created as a reply to your comments, emails, and more demanding more diversity in our library. We're hiring filmmakers from different communities to create footage of those underrepresented in stock. So far, we've built partnerships with creators from Black, LGBTQIA+, and Indigenous communities, successfully widening where we source content from. You can find the footage created through Re: Stock in sets of collections exclusive to Storyblocks as a part of our mission to expand our library to represent all of us and help tell the stories of today and tomorrow.
Meet the filmmakers of Re: Stock ↓
Footage of non-white people make up only a small part of most stock libraries.
Lack of Diversity
Most stock is shot and produced in primarily white eastern European countries.
You demanded better - so we're committing to change.
“I love Storyblocks, but sometimes I feel like it is lacking in diversity. I feel like the majority of video clips are represented by white people. I think a wider range of races, ethnicities, and people of color need to be represented. Also, people with disabilities and gender diversity are not represented widely.“
"I enjoy using Storyblocks, however, the one thing I find lacking is racial diversity in your images."
“Your footage is very 'white.' Could use more diversity."
"It's a decent site. But I would describe your collection as culturally limited."
Re: Stock is a response to the demand for content that more accurately reflects the world today from member comments, tweets, and emails, our own internal conversations, and the growing dialogue about the importance of representation in media.
Re: Stock actively and purposefully widens how we source content in the stock industry by supporting underrepresented communities in front of and behind the camera. By hiring these filmmakers, the stock footage they create can show genuine portrayals and experiences of people of different races, ethnicities, ages, religions, abilities, sexual orientations, and more.
When we launched Re: Stock in early 2020, we committed to having 20% of our footage with people have Black, Indigenous, and people of color models by 2022. We’re excited to share that we hit that goal in October of 2021! We’re now at 21% BIPOC representation with the people footage in our library. We will continue prioritizing diverse representation as we expand and add to our library.
Once we hit our initial goal, we took time to evaluate where we would focus our efforts next, looking at the representation of both our content and our contributor base across our library.
After many internal discussions, we’re excited to announce our new goal of committing to having 25% gender diversity within our stock audio contributors by early 2023.
Why gender diversity? Currently, an overwhelming 96% of our stock audio contributors identify as male. While 38% identify as BIPOC (a number we want to keep and improve on), there’s key representation missing from non-male contributors in our audio library. Improving the gender diversity of audio contributors will be the next key area we focus on in our mission to widen how and who we source stock content from to provide the most authentic selection possible for you.
Meet the filmmakers behind the footage of Re: Stock
As an ongoing initiative, Re: Stock has new sets of collections from filmmakers being added to our library as quickly as our (and our filmmakers') production schedule allows for. You can find the footage created through Re: Stock below - all included with a video subscription.
This is just the beginning of our commitment to diversifying and increasing representation in our unlimited stock library. Members with video subscriptions have unlimited download access to all of our current and future Re: Stock content.